As a part of the Kroger Company Family of Stores, Ruler Foods has everything you need at the everyday low prices you want!

There are moments in the day when families have a chance to connect, and our brands want to be part of those times that matter most. Whether it’s a mealtime get-together around the table or just a few minutes having fun at snack time, there’s a Kroger store brand product that’s perfect for your entire family.


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Our customers told us they wanted a simpler way to shop for organic (and some natural) products in our stores. The result? Simple Truth® and Simple Truth Organic® – affordable and delicious foods that represent the joy of eating closer to the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth® and Simple Truth Organic® items throughout the store during your everyday shopping trips. Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods.

Private Selection places an emphasis on fresh, authentic ingredients to bring you only the finest culinary experiences.

Our gourmet and artisan items continually change as food trends evolve, so you can be sure we’re always offering you the best. Indulge your senses, enliven your taste buds and enjoy the moment with Private Selection.


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